Performance Marketing Specialist (Google & Meta Ads)

We are seeking a highly skilled Performance Marketing Specialist with expertise in Google and Meta Ads to optimize and expand our advertising campaigns. This role requires a combination of technical, analytical, and creative skills to drive traffic, conversions, and return on ad spend (ROAS). KEY RESPONSABILITIES: - Design, implement, and manage PPC campaigns on Google Ads (Search, Display, Shopping) and Meta platforms (Facebook & Instagram Ads). - Conduct keyword research and create targeted ad groups to optimize for conversions. - Continuously A/B test ad creatives, landing pages, and audiences to improve ROAS. - Monitor and report on KPIs such as CTR, CPC, conversions, and overall ROAS. - Collaborate with the content and design teams to develop high-converting ad creatives. - Stay updated with the latest ad platform changes, industry trends, and best practices. - Analyse customer journey and conversion funnel to recommend strategies for remarketing and retargeting. - Set, manage, and optimize monthly advertising budgets. - Proactively identify opportunities for campaign improvements and scalability. REQUERIMENTS: - Bachelor’s degree in Marketing, Business, or a related field. - Minimum 2 years of hands-on experience managing Google Ads and Meta (Facebook & Instagram) Ads campaigns. - Proficiency in Google Analytics - Exceptional analytical and data interpretation skills - Fluency in English, both written and spoken, is essential. - Strong knowledge of the e-commerce customer journey and sales funnels. - Excellent written and verbal communication skills. - Ability to work in a fast-paced environment, prioritize tasks, and meet deadlines OFFER: - Opportunity to make a significant impact in the company and the life of consumers - Competitive salary based on demonstrated experience - Employee discounts, health insurance, gym membership and other benefits